Category Archives: Cause Marketing

New York Attorney General Issues Guidance on Cause Marketing Practices

Seth Perlman

The New York Attorney General has issued “Five Best Practices for Transparent Cause Marketing,” and strongly urges charities and companies that engage in cause marketing to adopt these recommendations, which have been endorsed by the Better Business Bureau Wise Giving … Continue reading →

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Social Media and Online Marketing for Nonprofits: A Legal Perspective

Posted on May 10, 2012 by Karen Wu

Nonprofits have steadily increased their adoption of social media and other online engagement strategies.  The unifying objective? To convert some of the time individuals are already spending online into supporter loyalty, education, and action. The online marketing strategies being used … Continue reading →

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Regulatory Focus on Cause Marketing Heats Up

Posted on April 20, 2012 by Karen Wu

Our firm has noticed a recent uptick in state charity regulators’ interest in regulating cause marketing activities.  (For purposes of this post, I am primarily referring to promotions in which a for-profit company advertises that the sale or use of … Continue reading →

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